Two of the best free advertising tools

In online advertising, one of the problems you’ve come across (aside from what to sell) is generating keywords (adwords) for your business’ advertising campaign. You obviously want these keywords to properly represent your business, but you also want to cover areas that don’t immediately spring to mind. You’ve probably already seen information that says to make a list of over 1,000 keywords, and others that say just a few keywords that really sell your idea.

Both of these areas are correct. You do want to have a few essential adwords. These will be at the heart of the business campaign. The additional adwords will help to draw attention to your business, and in a way that is really what advertising is about.

The amazing thing about the internet is that there are millions of people surfing the web at any given moment. This is the equivalent of millions of people walking by the door to a shop. If the shop doesn’t have a sign out front to catch the attention of the customer, that traffic will continue to just walk past.

The tools I will be discussing, when used separately, are excellent. But when they are used together as a system? The synergy is amazing! Your ability to sell should increase.

Bear in mind that when using Google (I say “Google” because they are rated as the #1 search engine), or any other search engine for your pay per click campaign, that you will be paying everytime someone clicks your ad. One of the tools I will be speaking about is avaialble, for free use, through Google. If you ever want to get a reference on how much you might have to pay per click of google ads for your business, this is the one to use.

https://adwords.google.com/select/TrafficEstimatorSandbox

This one is amazing. You enter, line by line, the main adwords you want to use. You can enter the amount to pay per click (or leave it blank if you want to know the amounts at max) and also the daily budget for your campaign. Another part that I find amazing is that it allows you to target the geographical areas for your ads. The results will show the potential amount of clicks, and the cost per day for those.

This next tool is also available online, and might fall into the category of secret information. I like to think (and maybe you do as well), that to be successful, you should try to copy success. If you’re in the business of making money online, then that means looking at the most successful online sellers, and then copying what they are doing. Here’s the tool to help you with that.

http://tools.seobook.com/general/keyword-density/index.php

Okay, what makes this one so amazing?
Simple, there are 2 ways it can be used to help you if you have advertising going to a web page or a landing/splash page. First, you can use it to analyze your own page and ensure that you have a good count of those words.

Now comes the secret part. Perform google searches (or whatever search engine you prefer) on some of your core adwords. Check for the top ads that seem to relate to your own business (or what you have to sell). Click those ads so that you end up at the advertisers page, and then copy the web address. Paste that address into the Keyword Density Analyzer Tool. Now you can get a fair indication of some of your competitor’s adwords.

Now, make a list of those, go back to the Traffic Estimator, and find out what it might cost you to use them.

At this point a magician might say “Ta-Dah”!

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